Saturday, July 18th 2009
YDU and YOU - Dress for less or more
Save costs fashionably on a fabulous one size fits all dress!
Amsterdam, July 13, 2009 Young Designers United (YDU) invites fashion lovers to work together with their favorite YDU designer and create their own dress for less or more during the next edition of the Amsterdam International Fashion Week. YDU designers will create various one dress fits all garments. The dresses will be presented during the exposition YDU and YOU at the YDU store, as of July 18th. For one week you can visit the exposition, choose your favorite design, buy your own fabric and have your dress made at YDU. In this process you are guided and assisted by YDU staff and designers. You can find all dresses on the YDU website with detailed descriptions. Check out AMSTERDAM FASHION WEEK part I, II and III on ydu.nl.
The credit crunch, financial crisis, you name it its a topic, which affects a lot of people, terms like recessionista are popping up more and more. Women are searching for ways to be unique and express themselves, but also want to be conscious about their spending habits. With YDU and YOU the designer platform suggests a creative solution to clients, who have a passion for fashion and who like to wear a garment with a story. Therefore YDU offers dresses which fit all sizes, made by YDU designers. You can choose from various models and buy your fabric. It could be cotton for someone who wants to dress for less, and for example silk for a woman who wants to dress for more.
That means that you decide, how cheap or expensive the dress will be. The price of the dress consists of the costs of the fabric and a fixed fee for the actual sewing work of the designer.
YDU and YOU Dress for less or more is part of the Downtown program of the Amsterdam International Fashion Week
Exposition: July 18 2009, 10 am July 26 2009, 5pm
Location: YDU, Keizersgracht 447, Amsterdam
Attention: The event published in the Fashion Weekly on July 26th is cancelled. Instead of this we have bubbles all week long at YDU.
During the AIFW, YDU is also opened on Sunday, July 19 and Sunday, July 26 from 1pm - 5pm