Monday, January 17th 2011
The Red Rail Exposition during AIFW
The act of giving...blood
The Red Rail is a fashion collection that can only be bought with a gift to someone else, your blood.
The Red Rail Collection was shown during the Amsterdam International Fashion Week in July 2010. The creative process has been supervised by the well-established Dutch fashion designer Claes Iversen and Angelika Groenendijk Wasylewski, founder of YDU. Now, the Red Rail collection will be hanging in the YDU store, Keizersgracht 447, on 17 -31 Januari 2011. You can try it on, feel the wonderful fabrics and choose the item that you like best!
In order to have a chance to receive one of the items as a gift to you, you have to give first. Please submit your registration for becoming a blood donor to Sanquin and make your first donation. Once they have given you a donor number, you are in the game to receive one of the specially designed items of The Red Rail collection. Please note that the process of becoming a blood donor can take up to 6 weeks.
You have time until 21 February to send an email to firstname.lastname@example.org , in which you write your donor number and your favorite piece of this collection.
In the first week of March, we will personally give away all the items to 20 lucky people.
The Red Rail is a project initiated by Stichting Nobel with the aim to create a new generation of blood donors and promote "the act of giving". We present a fashion collection that can only be bought with a gift to someone else, your blood.
Questions? Email email@example.com
Photos: Liselotte Habets