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Rock on, Beautiful Dreamers, rock on...

For the modern woman with a retro soul

Our story begins with one girl's love for The Beatles...

Born out of the founder’s love for all things Rock & Roll, LEA CHRISTINE is a jewelry brand for the modern woman with a retro soul.

Inspired by the musical stylings of the legendary rockers who transformed our world in the 60’s and 70’s, our pieces are designed and created with a lot of leather and fringe in mind, with the “soul” purpose of satisfying our crave for all things edgy. It is through our alternative designed collections that we share with you our vintage, Rock & Roll love story.

Rock on, Beautiful Dreamers, rock on...

Sunday, April 23rd 2017
This Sunday: Sample Sale

YEAH! It's Sample Sale time again at YDU. 
-Sunday 23 of April, from 1-5 pm -

This time with many of your favourite as well as many new designers. Come, join and bring your friends.
Samples and stock from more then 20 designers for less.
Twice a year the YDU SAMPLE SALE gives you the opportunity to shop beautiful and stylish designer pieces for low prices.

The participating labels are:

Fenny Faber
Dress'd by Ellen Benders
Like This
Barbara v/d Zanden
Endress by Endresz
Monique Poolmans
Heidi Long
Imoto Chan
By Brown
Marlou Verheijden
EVA D…..
and many more....

Cu you, we are looking forward to it
xx Yours YDU

Tuesday, March 21st 2017
Welcome Spring

Sunny days make us smile


Today is the first day of Spring and we are getting in the mood for drinks on a terrace, picnics in the park, light colours and soft fabrics.

A new skirt, a colourful dress or a spring jacket can make all the difference in your springy wardrobe. 

Lets have a look together if we can make you happy and smile (-:

Cu soon



Saturday, March 18th 2017
Today: Re-Opening YDU

After a month of renovations we are finally back! It's time to say " Hello" again

On Saturday, the 18th of March we invite you to check out the brand new collections from our 26 fashion- and accessoires designers.

Visit us during the whole day or come by at 4pm for a drink and a Meet & Greet with various designers.


Familiar, succesful labels mix with new, upcoming talents.

The selection of new designers covers a wide scale of your fashion dreams for this season. Minimalistic basics in rich fabrics, eclectic pieces with handmade embroideries, handprinted silk tunics with artistic patterns, odes to the 40ies,60ies and 70ies, when pureness meets ethnic prints. It's all here, whith in our SS17 collections. 

Keep in touch

Yours YDU




-30% on the classic BY BROWN crash pants

We have these fabulous classic pants in black and dark grey coated cotton fabric, which gives them the signature shine.

Beside the pants, we offer a -30% discount on the complete BY BROWN collection



Sunday, December 18th 2016
This Sunday - 10% on all designer dresses

Zondag 18.12.2016 zijn wij van 13-17 uur geopend

Ben je nog op zoek naar een bijzondere jurk? Kom dan deze zondag langs! . click hier voor een snekpreview ..

tot dan

xx YDU


Saturday, December 10th 2016
Pop-Up Event: Your date with freshness - Ringana Cosmetics

Saturday, 10 December from 2-6 pm

 - A fashionable look naturally goes along with a groomed and healthy appearance. Not only during the busy days before Christmas, but everyday we want to feel sound and sparkling. From the inside and the outside. YDU has always been supporting groundbreaking brands and concepts. Therefore we cordially invite you to experience Ringana by An Austrian brand presenting fresh body care products and nutritional supplements. Natural functioning without artificial preservatives -

Luxury and Beauty | Lifestyle and Well-being | Freshness and Sustainability
Experience the fresh products with all of your senses and allow yourself to be surprised, and inspired.

If you want to find a 100 % natural Christmas gift, you will find it here: Prices ranging from 8,50 to 87 Euro.

100% Fresh
100% Sustainable
100% Ethical
100% Vegan

We are looking forward to spoil you and help you find your way towards a holistic lifestyle!

Cu saturday
Yours YDU

Friday, November 25th 2016
Pop-up collection presentation and Sale

Friday, 25th of November from 1-7 pm at YDU, Keizersgracht 447, Amsterdam


We like to invite you to the AW16/17 collection presentation of fashion designer Marjolein Elisabeth.

Marjoleins collection is already successfully represented by YDUs online partner and now you will have the chance to view, feel and try the beautiful, characteristic and comfortable pieces at the YDU store. 

We are looking forward dressing you up !

Have a look at the collection pieces 

Tuesday, November 1st 2016
Welcome RabbitRabbit

Emphasize your inner magic

RabbitRabbit is a Danish-Polish fashion brand established in 2014.

" When we create our collections, the major inspiration - forming the unique character of the brand -  are the fabrics, their texture, color and how they work together and how interesting it can be to assemble them to each other."

RabbitRabbit is a label with focus on aesthetic details which makes you smile. The world of fairytales, where the impossible becomes possible, inspires us.  The cut is feminine, fun, quirky and creative but still respecting the simple look.

We offer our clients the most interesting variations on existing trends that emphasize their individuality, beauty and inner magic.

Tuesday, September 20th 2016
New Arrivals in store

AW16/17 collection by Dress'd by Ellen Benders

Yes, we received all the new and beautiful pieces from the new AW16/17 collection by Ellen Benders.
Soft tones in nude and blush, floaty materials and many classy, black evergreen styles. 
Check out Dress'd @ ydu for more pics




Rock on, Beautiful Dreamers, rock on...

This Sunday: Sample Sale

Welcome Spring

Today: Re-Opening YDU

-30% on the classic BY BROWN crash pants

This Sunday - 10% on all designer dresses

Pop-Up Event: Your date with freshness - Ringana Cosmetics

Pop-up collection presentation and Sale

Welcome RabbitRabbit

New Arrivals in store

About YDU
YDU in the press
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