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-30% on the classic BY BROWN crash pants

We have these fabulous classic pants in black and dark grey coated cotton fabric, which gives them the signature shine.

Beside the pants, we offer a -30% discount on the complete BY BROWN collection



Sunday, December 18th 2016
This Sunday - 10% on all designer dresses

Zondag 18.12.2016 zijn wij van 13-17 uur geopend

Ben je nog op zoek naar een bijzondere jurk? Kom dan deze zondag langs! . click hier voor een snekpreview ..

tot dan

xx YDU


Saturday, December 10th 2016
Pop-Up Event: Your date with freshness - Ringana Cosmetics

Saturday, 10 December from 2-6 pm

 - A fashionable look naturally goes along with a groomed and healthy appearance. Not only during the busy days before Christmas, but everyday we want to feel sound and sparkling. From the inside and the outside. YDU has always been supporting groundbreaking brands and concepts. Therefore we cordially invite you to experience Ringana by An Austrian brand presenting fresh body care products and nutritional supplements. Natural functioning without artificial preservatives -

Luxury and Beauty | Lifestyle and Well-being | Freshness and Sustainability
Experience the fresh products with all of your senses and allow yourself to be surprised, and inspired.

If you want to find a 100 % natural Christmas gift, you will find it here: Prices ranging from 8,50 to 87 Euro.

100% Fresh
100% Sustainable
100% Ethical
100% Vegan

We are looking forward to spoil you and help you find your way towards a holistic lifestyle!

Cu saturday
Yours YDU

Friday, November 25th 2016
Pop-up collection presentation and Sale

Friday, 25th of November from 1-7 pm at YDU, Keizersgracht 447, Amsterdam


We like to invite you to the AW16/17 collection presentation of fashion designer Marjolein Elisabeth.

Marjoleins collection is already successfully represented by YDUs online partner and now you will have the chance to view, feel and try the beautiful, characteristic and comfortable pieces at the YDU store. 

We are looking forward dressing you up !

Have a look at the collection pieces 

Tuesday, November 1st 2016
Welcome RabbitRabbit

Emphasize your inner magic

RabbitRabbit is a Danish-Polish fashion brand established in 2014.

" When we create our collections, the major inspiration - forming the unique character of the brand -  are the fabrics, their texture, color and how they work together and how interesting it can be to assemble them to each other."

RabbitRabbit is a label with focus on aesthetic details which makes you smile. The world of fairytales, where the impossible becomes possible, inspires us.  The cut is feminine, fun, quirky and creative but still respecting the simple look.

We offer our clients the most interesting variations on existing trends that emphasize their individuality, beauty and inner magic.

Tuesday, September 20th 2016
New Arrivals in store

AW16/17 collection by Dress'd by Ellen Benders

Yes, we received all the new and beautiful pieces from the new AW16/17 collection by Ellen Benders.
Soft tones in nude and blush, floaty materials and many classy, black evergreen styles. 
Check out Dress'd @ ydu for more pics




New label in store

We present: RHUMAA

Rhumaa is a fashion brand that is working together with talented artists from upcoming countries. Rhumaa tries to facilitate these artists a platform where they can share their story with the rest of the world!

Our collections have been designed in South Africa, emblazoned with unique and personal stories from the artists, then produced with fair trade practices, 100% premium organic fabrics and the highest possible quality finishes.

We are a storytelling brand and aim to sell unique stories from up & coming artists on our luxury fashion garments. Those who buy our garments not only feel and look incredible in our clothes, but feel part of someone else life.

Beside of the fashion, we also have our own foundation ‘Rhumaa Foundation’. € 5,00 of each sold garment is going directly to the Rhumaa Foundation. With the Rhumaa foundation we support talented artists from underdeveloped areas around the world by giving them a platform where they can work on their personal skills development and we teach them how they can use their talents to become economically active. 

Check out more pics here

Sunday, May 29th 2016

We would like to invite you to the Spring/Summer edition of YDU's Sample Sale next Sunday, 29th of May, from 1-5pm. Samples and stock from more then 25 upcoming designers for less!

Twice a year the YDU SAMPLE SALE gives you the opportunity to shop beautiful and stylish designer pieces for low prices.

The participating labels this season are:


Fenny Faber

Dress'd by Ellen Benders

Like This

Barbara v/d Zanden


Endress by Endresz

Monique Poolmans

Heidi Long


Imoto Chan

By Brown

EVA D…..

and many more....


Come along, spread the word and bring your friends!

Looking forward to see you

Yours YDU 

Friday, April 22nd 2016
New in store!

Eijk Amsterdam presents New Summer Sandals : Stylish yet comfy

This summer, shoe designer Jolanda van Eijk from the label Eijk Amsterdam, spoils us with some new designs. In soft pastel tones or in cool black. Heaven on your feet. Check them out now

Cu at YDU



Sunday, April 10th 2016
Voorjaars Styling Event bij YDU

Heb jij ook zo zin in de lente? Nieuwe kleuren, frisse, luchtige materialen ?  

Kom dan op zondag 10 april naar YDU voor inspiratie en een persoonlijk advies van Styling coach Judith Verschuren 

Kom alleen of neem een vriendin, collega, zus of moeder mee. Judith zal een half uur met jou of een uur met jullie samen aan de slag gaan. Neem maximaal 3 kledingstukken mee waar je een vraag over hebt. Bijvoorbeeld een jurk die al jaren in je kast hangt, maar die je nooit draagt. Of dat rokje dat je niet weet te combineren. Misschien wil je meer kleur gaan dragen, maar hangt er vooral zwart en grijs in je kast. Judith kijkt met jou naar de meegenomen kledingstukken en geeft je advies over hoe je deze nieuw leven in kunt blazen. En natuurlijk doen we dit onder het genot van een drankje. Na afloop ben jij klaar voor het voorjaar!

Deelname kost € 10,- p.p. en is definitief na inschrijving en betaling vooraf. Het styling event begint om 13 uur en om 16 uur is de laatste afspraak. Meld je hier aan :
Vermeld aub ook je mobiele nummer voor last minute veranderingen.

Er is een beperkt aantal plaatsen beschikbaar, dus wees er snel bij!

Hopelijk tot ziens op 10 april!



-30% on the classic BY BROWN crash pants

This Sunday - 10% on all designer dresses

Pop-Up Event: Your date with freshness - Ringana Cosmetics

Pop-up collection presentation and Sale

Welcome RabbitRabbit

New Arrivals in store

New label in store


New in store!

Voorjaars Styling Event bij YDU

About YDU
YDU in the press
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